Websites and web apps that work.
I help businesses build reliable websites and web applications that deliver real results—clear, scalable, and built to last.
"No unnecessary complexity—just thoughtful solutions that scale and last."
I specialize in building custom solutions that are not only technically solid, but also practical, maintainable, and focused on real results. Whether it's a content-driven website, an e-commerce platform, or a custom web app, I care deeply about clarity, performance, and long-term usability.
Web Apps & Portals
Custom web applications with real business logic: dashboards, workflows, forms, permissions, and clean UX that scales.
WordPress & WooCommerce
High-quality builds and improvements: themes, custom blocks/ACF, performance fixes, tricky checkout issues, and plugin customization when "standard Woo" isn't enough.
Silverstripe Development
Structured CMS builds with clean content models, multilingual setups, and maintainable code — ideal for knowledge bases, portals, and long-lived platforms.
APIs & Integrations
Webhooks, GraphQL/REST endpoints, sync services, and connectors that keep systems aligned (products, jobs, CRM-ish data, analytics/reporting).
SEO, CRO & Performance
Audits and hands-on fixes: Core Web Vitals, technical SEO, content structure, internal linking, and conversion improvements that actually move the needle.
AI Features That Fit Your Workflow
Practical LLM features on top of your own data: content helpers in the CMS, FAQ/knowledge tooling, internal assistants, and automation that reduces manual work.
Already have a site? I can improve it without a rebuild.
Speed issues, messy templates, SEO gaps, plugin conflicts, unstable syncs — I can audit, prioritize, and fix what matters first, then plan the next steps.
Working across Europe & North America
Experience delivering projects for Dutch and Canadian clients — fluent in both markets, time zones, and ways of working.
Newest articles...
Browse the latest articles on web development, technical insights, and practical tips.
View all →From SEO to GEO: How Search Visibility Is Changing in the Age of AI
A grounded look at how generative AI and answer engines are fundamentally reshaping how content is discovered, and what technical teams can do about it without chasing hype.
Read more →Why Serious Businesses Are Moving Away from WooCommerce
A candid look at the moment WooCommerce stops being a shortcut and starts becoming a structural liability for growing companies.
Read more →